{"id":4161,"date":"2024-10-09T07:00:00","date_gmt":"2024-10-09T07:00:00","guid":{"rendered":"http:\/\/www.sumologic.com\/blog\/new-observability-logs-matter"},"modified":"2025-11-10T12:35:43","modified_gmt":"2025-11-10T20:35:43","slug":"new-observability-logs-matter","status":"publish","type":"blog","link":"https:\/\/www.sumologic.com\/blog\/new-observability-logs-matter","title":{"rendered":"The new era of observability: Why logs matter more than ever"},"content":{"rendered":"\n<section class=\"e-stn e-stn-0d652506f82b000a392973813b918ee25d5b4211 e-stn--glossary-inner-content e-stn--table-of-content\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-1f7b3997080fc292474d26ff00c905d99d3520fa e-col--content-wrapper  col-sm-12 col-lg-12 col-xl-12\">\n<div class=\"e-div e-div-a1b32f66e1749758df41d5aea14f647cd10e362c e-div--card-btn-link\"><div class=\"e-img \">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"200\" src=\"http:\/\/www.sumologic.com\/wp-content\/uploads\/FutureObvs_header_700x200.jpg\" alt=\"The future of organic observability\" class=\"wp-image-4160\" title=\"\"><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-b10a33332cd97afcea8370bd9c6cffd6\">20 years ago, <a href=\"https:\/\/a16z.com\/why-software-is-eating-the-world\/\" target=\"_blank\" rel=\"noopener\">software ate the world<\/a>. The old ways of monitoring, failing over, or routinely rebooting quickly became inadequate and with a new focus on software excellence, how we monitor and maintain them had to be rethought. <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-eb3ab7503ac1ef9a1b5ad52520a302f7\">Even back then, when new software was released on an annual basis, it was clear that developers and futurists needed to build, inform, and optimize their approach, which required a deeper understanding of the application experience. Thus, the early seeds of performance management and <a href=\"https:\/\/www.sumologic.com\/observability\/\">observability<\/a> took root.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-eigengrau-color has-text-color has-link-color wp-elements-2ef09930c380d5b30eed14a558a6a721\" id=\"the_unfulfilled_promise_of_early_observability\">The unfulfilled promise of early observability<\/h2>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-2a784b6014b6bc7739b7787051fe35d5\">At its core, observability was designed to fulfill three core promises: ensure system health, identify issues with reliability, performance, or security and resolve them efficiently. But this required a massive amount of data at a time when data was expensive and challenging to collect, let alone analyze.&nbsp;Over the past decade, different methods and <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sumologic.com\/glossary\/telemetry\/\">telemetry<\/a> started to be combined leading to what is defined as the approach of choice to observability today: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sumologic.com\/glossary\/log-file\/\">logs<\/a>, metrics, and distributed application tracing.<\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-331ab7cfbf71b440b81fea88a9871ba3\">After ten years of trying, this combination was just more fractured telemetry that required too much effort for too little return. Without the ability to gain deep insights into infrastructure or applications any other way, developers turned to traces. They instrument code to track the manageable slices to start to gain visibility into the application experience and code dependencies, even if only in small sections of their applications.<\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-694487872521399716bacffd6161add9\">Tracing, while valuable, wasn&#8217;t the complete answer. The combination of high costs, complexity, and labor-intensive processes added significant overhead to coding. This often led to developer fatigue, slowed release velocity, and rarely provided full coverage of an application&#8217;s scope.<\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-2ee73c496c042b812e7d9b8645225700\"><a href=\"https:\/\/charity.wtf\/2024\/08\/07\/is-it-time-to-version-observability-signs-point-to-yes\/\" target=\"_blank\" rel=\"noopener\">Some have suggested that versioning to \u201cobservability 2.0\u201d<\/a> might be the answer to address these issues, but an iterative approach only reinforces an outdated model. We need to be more agile. The market demands a SaaS-driven observability solution that evolves continuously and a new approach that doesn\u2019t carry on with the failures of the past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-eigengrau-color has-text-color has-link-color wp-elements-138b4edbf0fd80ca482ae661b9af2c31\" id=\"logs:_the_cornerstone_of_modern_observability\">Logs: The cornerstone of modern observability<\/h2>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-2a33fa8109e1567f80b2a793cf34a5c9\">That new approach will be based on <a href=\"https:\/\/www.sumologic.com\/blog\/log-everything-zero-dollar-ingest\/\">rich, unstructured log data<\/a>.  In <a href=\"https:\/\/peter.bourgon.org\/blog\/2017\/02\/21\/metrics-tracing-and-logging.html\" target=\"_blank\" rel=\"noopener\">Peter Bourgon\u2019s early analysis<\/a>, logs were seen as discrete, limited pieces of data. This clearly referred to structured logs, static data always presented in specific data formats. While he understood their role, he underestimated how applications, development, and ultimately log data would grow to be so powerful. <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-a5519a2fed88bdc3a04af470bb65ed27\">So much has changed in the 20 years of observability. Software and code are now released multiple times a day, sometimes even thousands of times per day across hundreds of microservices! To keep up with instrumentation, developers would need to maintain another application on top of their business applications, orchestrating as much tracing as possible, and they&#8217;d still miss crucial parts of the big picture.<\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-38029e6dd1201a765888a099129f5664\">Today, unstructured logs act like \u201cdigital exhaust,\u201d continuously generated with minimal effort or instrumentation. From detailed error messages custom-written by developers to natural language and unique customer data, this modern, unstructured log data goes far beyond the structured events described in early approaches to observability. They offer granular insights and require powerful unstructured log analytics to reveal the atomic-level operations of any system. <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-1764a4bac56423ece41dbe7306fe9d45\">Logs are now fundamental in the comprehensive discussion of an incident. Whether you&#8217;re conducting root cause analysis or mapping service dependencies, rich unstructured log data can provide the necessary insights. Logging is embedded into our development hygiene and our continuous innovation and delivery pipelines. It is developer friendly and doesn\u2019t require subsequent instrumentation. Do it once, to it right.   <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-6ac6da753272ef71f97d9cc4c822b297\">When combined with <a href=\"https:\/\/www.sumologic.com\/guides\/machine-data-analytics\/\">machine learning and generative AI<\/a>, there is even more potential to innovate.  With today\u2019s unique consumption models, like our no-cost<a href=\"https:\/\/www.sumologic.com\/blog\/devsecops-ai-disruptive-log-economics\/\"> log ingest, Flex Licensing<\/a>, it unlocks enterprise-wide impacts and next-level machine learning insights. As the data set of rich logs grows, machine learning gets more accurate and generative AI more powerful. Instead of capturing small slices of log data, now companies can <a href=\"https:\/\/www.sumologic.com\/guides\/log-management\/\">aggregate their entire log intelligence<\/a> into a single platform. <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-4ab8801e0014cc9c9b291916ebc08864\">When you have access to <strong>all the logs, <\/strong>both structured and unstructured, complicated instrumentation becomes unnecessary. While traces give visibility into a slice of your code, this new approach to  <a href=\"https:\/\/www.sumologic.com\/guides\/log-analytics\/\">log  analytics<\/a> provides a single source of truth\u2014a unified view\u2014enabling teams to see the whole picture rather than piecing together fragmented or disparate views of system behavior. From that, all traditional approaches and insights can be replicated\u2026 providing metric and trace visibility, but more importantly real-time service dependencies and root cause identification and resolution recommendations, even across today\u2019s global scale cloud computing environment. <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-30024d9204edb96117b9a182c2150c95\">Modern observability fulfills its promise by harnessing the power of comprehensive logs without requiring more budget, time, or critical developer hours. We\u2019re excited to share more of our vision and upcoming innovations that will define the next approach, organic observability built on logs. <\/p>\n\n\n\n<p class=\"has-delft-blue-color has-text-color has-link-color wp-elements-3fa28f0de0edf8f6117a45cd8c804db2\"><a href=\"https:\/\/www.sumologic.com\/blog\/generative-ai-latest-example-systems-of-insight\/\">Learn more about logs as a system of record for systems of insight<\/a>.<\/p>\n\n\n\n<div id=\"wistia-block_d191a89fe264501ae6bd85f2bdfe728e\" class=\"wistia-video-block\" data-wistia-video=\"wistia_dvsgvinfg3\">\n\n    <script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/embed\/dvsgvinfg3.js\" async type=\"module\"><\/script>\n\n    <style>\n        wistia-player[media-id='dvsgvinfg3']:not(:defined) {\n            background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/dvsgvinfg3\/swatch');\n            display: block;\n            filter: blur(5px);\n            padding-top: 56.25%;\n        }\n    <\/style>\n\n    <wistia-player\n        media-id=\"dvsgvinfg3\"\n        aspect=\"1.7777777777777777\">\n    <\/wistia-player>\n\n<\/div>\n\n<style>\n    div[data-wistia-video=\"wistia_dvsgvinfg3\"] {\n        position: relative;\n        width: 100%;\n        padding-top: 56.25%;\n        background: center \/ cover no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/dvsgvinfg3\/swatch');\n    }\n\n    div[data-wistia-video=\"wistia_dvsgvinfg3\"] wistia-player {\n        position: absolute;\n        top: 0;\n        left: 0;\n        width: 100%;\n        height: 100%;\n        filter: none;\n    }\n<\/style>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":343,"featured_media":25133,"template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","featured":false,"featured_image":0,"learn_more_label":"","image_alt_text":"","learn_more_type":"","show_popup":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","place_holder_image_url":"","post_reading_time":"3","notification_enabled":false,"notification_text":"","notification_logo":"","notification_expiration_time":0,"is_enable_transparent_header":false,"selected_taxonomy_terms":{"blog-category":[125],"blog-tag":[],"translation_priority":[221]},"selected_primary_terms":[],"learn_more_link":[],"featured_page_list":[],"notification_enabled_post_list":[],"_gspb_post_css":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"4668,71369,71176","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"blog-category":[125],"blog-tag":[],"class_list":["post-4161","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-devops-it-operations"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/blog\/4161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/users\/343"}],"version-history":[{"count":5,"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/blog\/4161\/revisions"}],"predecessor-version":[{"id":60350,"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/blog\/4161\/revisions\/60350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/media\/25133"}],"wp:attachment":[{"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/media?parent=4161"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/blog-category?post=4161"},{"taxonomy":"blog-tag","embeddable":true,"href":"https:\/\/www.sumologic.com\/wp-json\/wp\/v2\/blog-tag?post=4161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}